Penelitian - Tahun 2019- Simlitabmas - Universitas Komputer Indonesia

Kinerja Penelitian

Penelitian merupakan salah satu tugas dalam Tridarma Perguruan Tinggi yang wajib dilakukan oleh dosen. Halaman ini menampilkan berbagai penelitian yang telah dilaksanakan oleh dosen di Universitas Komputer Indonesia.

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Program Studi

Data Penelitian - Tahun 2019

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MEASURING DETECTION OF SIGNATURE ON ENTERPRISE COMPUTER NETWORK

Peneliti

Sopian Alviana, S.Kom., M.Kom

Program Studi

TEKNIK INFORMATIKA - S1

Deskripsi/Abstrak

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ANALYSIS OF BENEFITS FROM INFORMATION TECHNOLOGY AS A CREATIVE MARKETING STRATEGIES

Peneliti

Assoc. Prof. Wati Aris Astuti, S.E., M.Si,. Ak., CA.

Program Studi

AKUNTANSI - S1

Deskripsi/Abstrak

The purpose of this study is to analyze that communication with technology and information systems has many benefits create modern marketing. Social media have become the main pillar in delivering information. Social media can be used to socialize programs and policies, introduce products and social media can be used to community learning. Method Data collection with questionnaires is distributed randomly to social media users. The results of the analysis show that small and medium entrepreneurs claim to be easier to market products through online media and get more customers from online sites. Likewise consumers prefer to buy products they want through social media, because in this era of globalization people tend to use digital communication, they also assume that shopping through online sites has many advantages such as economical, time-saving and practical prices. Of course this is widely used by entrepreneurs. Therefore, social media can be a creative marketing product in entrepreneurship.