Data Prosiding - Tahun 2020
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Building Brand Awareness Through Film Narrative
Author
Abstrak
Film becomes one of the commodities that build brand awareness through product placement, films that combines product messages with stories in the film’s narration gives the message value naturally from scenes in the film. The relationship between product placement and storytelling in film narratives is an interesting part to learn. This research used Qualitative method through a naturalistic-interpretative paradigm approach with pragmatic content analysis methods to construct reality, express meaning through the processes, events, and authenticity of product entities in relation to storytelling and brand sharpening through film. The purpose of this research is to understand the concept of building brand awareness by placing products in film narratives. The results showed that product placement in film was very important and had a strong impact on brand awareness by utilizing functional telling, links, and references in film narratives. Products that used as the main property of each scene in a functional event will often appear and visually blend in with the film’s story, while product placement in the relationship and reference of the event does not have a direct relation with the film’s story, but placed according to marketers’ needs. Building brand awareness through product placement in films must pay attention to the genre of film, storytelling, and the target audience.
Nama Prosiding
Proceedings of the International Conference on Business, Economic, Social Science, and Humanities
Volume 0 Nomor -
URL
https://dx.doi.org/10.2991/assehr.k.200108.019
DOI
Medical Image Segmentation Using A Robust Edge-Stop Function With 2Ã 2 Window Patch
Author
Aprianti Putri Sujana, S.Kom, M.T.
Abstrak
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Nama Prosiding
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Volume 0 Nomor -
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DOI
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Millennial Generation In West Java Governor Election: Political Communication And Information Media
Author
Dr. Adiyana Slamet, S.IP., M.Si
Abstrak
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Nama Prosiding
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Volume 0 Nomor -
URL
https://www.atlantis-press.com/proceedings/icobest-hss-19/125931916
DOI
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Hydroponic Technology In Agriculture Industry
Author
Inggar Prayoga, S.I.Kom., M.I.Kom
Abstrak
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Nama Prosiding
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Volume 0 Nomor -
URL
https://iopscience.iop.org/article/10.1088/1757-899X/879/1/012130
DOI
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Design Of Recyclable Waste Mapping Information System For Waste Pickers
Author
Leonardi Paris Hasugian, S.Kom., M.Kom., M.Eng.
Abstrak
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Nama Prosiding
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Volume 0 Nomor -
URL
https://iopscience.iop.org/article/10.1088/1757-899X/879/1/012034/meta
DOI
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The Impact Of Implementation Of Angklung Learning Application For Slb Part B Deaf Using Multimedia-Based Coloring Method On User Satisfaction
Author
Diana Effendi, S.T, M.T Bella Hardiyana, S.Kom, M.Kom
Abstrak
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Nama Prosiding
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Volume 0 Nomor -
URL
https://iopscience.iop.org/article/10.1088/1757-899X/879/1/012056
DOI
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Application Of Linked List Algorithm Based On Multimedia
Author
Diana Effendi, S.T, M.T Bella Hardiyana, S.Kom, M.Kom
Abstrak
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Nama Prosiding
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Volume 0 Nomor -
URL
https://iopscience.iop.org/article/10.1088/1757-899X/879/1/012087
DOI
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Application Of Linked List Algorithm Based On Multimedia
Author
Diana Effendi, S.T, M.T Bella Hardiyana, S.Kom, M.Kom
Abstrak
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Nama Prosiding
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Volume 0 Nomor -
URL
https://iopscience.iop.org/article/10.1088/1757-899X/879/1/012087
DOI
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Private Cloud Development In West Java Cooperative And Entrepreneurship Education And Training Center
Author
Abstrak
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Nama Prosiding
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Volume 879 Nomor -
URL
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DOI
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Analysis Of Interaction Design In Braille Al-Qur'An Learning App For Visually Impaired People
Author
Dian Dharmayanti, S.T, M.Kom Adam Mukharil Bachtiar, S.Kom., M.T.
Abstrak
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Nama Prosiding
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Volume 0 Nomor -
URL
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DOI
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