Prosiding

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Design And Development Of Milk Production Information System To Control Milk Production Productivity In Cattle Farm
Author

Diana Effendi, S.T, M.T Bella Hardiyana, S.Kom, M.Kom., Ph.D.

Abstrak
Currently, the processing of cow’s milk is getting more attention, considering the number of quality milk competitors. This requires the role of information technology to assist in processing cow data. The purpose of this study is to create an information system that can process data on cow’s milk production and dairy products at Tjutju Rusmana Farm. The current problem is that the milk production process is less controlled. The lack of information on the age of the cows causes random feeding. The entities involved in this system are the Ranch Owners and Cage Officers. The system approach method used in this research is the prototype and system development method using Object Oriented with Unified Modeling Language (UML) tools to describe the system design. This information system application program is created using a desktop-based Java program with a client-server that connects the entities involved in the system in one database. With this information system, information regarding the age of the cows will be more accurate and can be accessed by both the cage officer and the owner. The time of milking the cow and feeding can be done precisely according to the age of the cow. The impact is that the officer can find out the amount of feed to suit the age of the cow. This can minimize wasted time and maximize the amount of quality milk.
Nama Prosiding

AIP Conference Proceedings
Volume 2501 Nomor 1

URL

https://pubs.aip.org/aip/acp/article-abstract/2510/1/030024/2915949/Design-and-development-of-milk-production?redirectedFrom=fulltext

DOI

https://doi.org/10.1063/5.0129173

Psychological Segmentation Entitled Healing As A Promotional Communication Strategy Marketing
Author

Assoc. Prof. Dr. Rahma Wahdiniwaty, Dra.,M.Si.

Abstrak
The article created aims to provide a good reference for tourism entrepreneurs to master the various strategies that will be used and selected based on the changes that occur. learn from a pandemic tragedy that has passed a time when people feel bored and feel the need for entertainment so that their psychological needs are met by visiting natural attractions that can provide a sensation to relieve their boredom. Born from the viral term young people, the phrase "healing" seems to be the main focus in writing captions or copywriting in a digital communication that aims to promote a place that can be used as a place to entertain oneself. The object of this research is social media marketing of natural tourism objects in Bandung as many as 46 tourist objects, with this secondary data we can see the use of the caption Healing to be able to attract visitors to tourist attractions. Using a qualitative analysis method, it will provide information on how much visitors interact with the social media of the tourist attraction as a form of interest in the tourist attraction. So the results of this study prove that marketing promotional communications with social media that focus on psychological segmentation of consumer areas will play an important role, especially those contained in marketing content captions to use more healing words that have an impact on the attention and interest of future visitors.
Nama Prosiding

Proceeding of The 6th International Conference on Business, Economics, Social Sciences, and Humanities (ICOBEST)
Volume 6 Nomor 0

URL

https://proceedings.unikom.ac.id/index.php/icobest/article/view/391

DOI

https://doi.org/10.34010/icobest.v4i.391