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Data Prosiding - Tahun 2020

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User Interface Design Of A Mobile Application For Creating Digital Posters

Author

Irma Rochmawati, M.Ds.

Abstrak

The purpose of this study was to determine the user interface design of mobile application in making attractive digital posters. The mobile application for making this poster is targeted at users who are unfamiliar also with the minimum skills. Where users can take advantage of free tools and templates that can be used by custom. The method used in this research is a descriptive visual method by testing an application called Canva. This poster maker application provides many templates in various formats. They also provide a choice of images, fonts, or some other design object. Applications for making posters are perfect for individuals who have many activities for promotion. It can be used for school activities, offices, competitions, even for an online shop. All of this can be done easily by using an effective and efficient mobile application to convey information. the conclusion is that a good application is one that easy to use. This criterion is important for choosing the best application that is easy to use by everyone.

Nama Prosiding

ICOBEST 2020 - New Era, the Trend towards Global Challenge after Covid-19 Pandemic
Volume - Nomor -

URL

https://icobest.unikom.ac.id/submission/proceeding/article/123

DOI

https://icobest.unikom.ac.id/submission/proceeding/download/123

E-Commerce In Cosmetic Industry

Author

Dr. Hetty Hassanah, S.H., M.H.

Abstrak

The purpose of this research is to find out the brand communication strategy carried out by beauty e-commerce companies in managing the website and how it affects each visitor so that they have a good image. The study used a literature study method with the object of research was the online shop Sociolla and Beautyhaul. The results of this study are the importance of the company to have a good image to communicate brand identity with the trust of consumers and brand or partners. In Indonesia, businesses that specifically sell beauty products online are still relatively rare. Therefore, the company has a big task in conducting brand communication, especially on managing websites because consumers prefer the experience of trying beauty products when buying it directly. The Beauty E-Commerce will facilitate the business in terms of documentation and transactions as well as product offerings in person

Nama Prosiding

ICOBEST 2020
Volume - Nomor -

URL

https://icobest.unikom.ac.id/submission/proceeding/download/38

DOI

E-Commerce In Supply Chain

Author

Dr. Hetty Hassanah, S.H., M.H.

Abstrak

This study aims to minimize the losses obtained by e-commerce businesses because of the risk of changes in demand and supply of products that are not balanced through communication strategies. The approach taken was a qualitative approach, a case study method and data collection with literature review, online journal research and observation of the problems that were the subject of research. Based on the result of research, e-commerce and electronic shopping transaction services made it easy for consumers and business people with its online payment system and practical business transactions.

Nama Prosiding

INCITEST 2020
Volume - Nomor -

URL

https://iopscience.iop.org/issue/1757-899X/879/1

DOI

Redesigning The Visual Identity Of Local Product Through Packaging Media: Baranahan Pangalengan Caramel Milk Candy

Author

Ivan Kurniawan, S.Sn, M.Ds.

Abstrak

Local products are economic potentials that need attention from their development. Along with increasing human needs, the need for product variety is mostly met by products originating from local businesses. One of them is a snack product produced by Baranahan. Unfortunately, there are several things that hinder the development of Baranahan's products, such as “product image” and packaging materials that still look similar to those of its competitors. This condition is certainly interesting to research and then solve the problem. The method used is the mix method, with a qualitative approach to gain insight into consumers and product images, as well as communication methods to convey product images to the target market. This study resulting consumer insights that demand quality assurance, ease of carrying, and value of products as souvenir commodities. Consumer demand and product image can be displayed through packaging media that can represent this. Packaging can act as a representation of producers who communicate directly with consumers. The design of packaging elements is included in visual identity, including logos, colors, typography, illustrations, to the form and packaging materials. In the final stage, the research produces a packaging design prototype that can convey the image, product identity, and fulfill consumer demand based on daily activities. Not only primary packaging, this research also produces secondary and tertiary packaging. The results of this achievement are expected to be used as study material for designing other local products. Become an alternative reference in the process of designing local product packaging.