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Data Prosiding - Tahun 2019

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Coworking Space: A New Requirement At Fast Food Restaurant In Millennial Era

Author

Ryanty Derwentyana Nazhar, M.Ds

Abstrak

The purpose of this study is to conduct a literature review of the phenomena at this time, regarding the emergence of new needs in fast-food restaurants in order to adapt to the needs of the millennial generation as the latest target market. Holding coworking space is one of the answers to anticipate these needs. Providing workspace in fast food restaurants is not uncommon because the initial concept of fast food is to serve and serve quickly, and consumers are just eating and spending a long time there. This research used descriptive analysis method with Richeese Factory and Mc Donalds case studies, as a representative of a fast food restaurant that changed the concept of the visitor area lately. The study found that currently the coworking space area in the fast food visitor area is a new requirement in this era. The activities and needs of millennials now are factors that are considered by fast-food entrepreneurs to create a coworking space area to add new functions to improve their product marketing. So now the functions of consumer space are not only for eating activities but also added work activities. The addition of this activity caused changes in the function of space and also the addition of service functions. The results of this study can be used for further study, as a reference to find the best layout that can be applied in a fast-food restaurant, in the form of space optimization that considers the combination of coworking space and dining area facilities without disturbing the comfort of users, especially consumers.

Nama Prosiding

ICOBEST 2019 : 2nd International Conference on Bussiness Economics, Social Science, and Humanities.
Volume 391 Nomor 1

URL

DOI

Marketing Communication Of Beauty Products Using Information Technology

Author

Ryanty Derwentyana Nazhar, M.Ds

Abstrak

This study intends to study Marketing Communication Brun Brun Paris through Social Media. This research approach was qualitative using descriptive methods. The results of this study indicates that Brun Brun Paris's Marketing Communication uses marketing communications developed with the preparation and development of promotional and advertising media. Media execution and communication applications are carried out through personal selling and direct selling activities. Situation monitoring and analysis includes monitoring and adjusting strategies that occur in the field. The conclusion of this research is that marketing communication that has been carried out by Brun Brun Paris has been thorough, because of the marketing communication activities of Brun Brun Paris utilizing the media, namely social media effectively to be involved in conducting promotional and advertising activities.