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Data Prosiding - Tahun 2021

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Use Of Social Media In Small And Medium Enterprises Among Adolescents
Author

Adi Rachmanto, S.Kom., M.Kom

Abstrak
The purpose of this research is to find out the effectiveness of small and medium business products marketing through social media and also create work by the needs of society. The method used in this research is a qualitative descriptive approach. The results showed that this method facilitated and accelerated the buying and selling activities for consumers as well as producers and improved the quality of coordination in the marketing team and also increased product sales. Because in the current Era, consumers prefer to buy products with media that are easy to understand as well as liked by consumers. Doing business through social media is very effective and efficient with minimal marketing capital. Product marketing through social media can also make it easier for business owners to do and increase company turnover and expand networks of fellow business and industry partners.
Nama Prosiding

The 5th International Conference on Business, Economics, Social Sciences, and Humanities 2022
Volume 5 Nomor 1

URL

https://icobest.unikom.ac.id/submission/proceeding/article/340

DOI

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The Infographic Video Projects In Japanese Speaking Class
Author

Anisa Arianingsih, S.Pd, M.Pd

Abstrak
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Nama Prosiding

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Volume 0 Nomor -

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DOI

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Analysis Of Company Size And Leverage On Propitability
Author

Assoc. Prof. Wati Aris Astuti, S.E., M.Si,. Ak., CA.

Abstrak
Companies that have a larger size have an effect on increasing profitability and it is expected that with a larger size, it is estimated that the company has the opportunity to attract large amounts of debt compared to small companies because the value of the assets used as collateral is greater and the level of bank confidence. is also higher, while with the use of debt (leverage), the interest paid can reduce income taxed so that profits will increase, and the use of debt can advance the company's assets which will increase the company's profitability. The purpose of this research is to examine the impact of company size and leverage on profitability, where firm size is measured by Natural Logarithm (Ln) Total Assets, Leverage is measured by Debt Equity to Ratio (DER) and Profitability is measured by Return On Earning (ROE) at Food and Beverage Sector Industrial Company listed on the Indonesia Stock Exchange. This study uses secondary data through the Annual Financial Statements obtained from the website www.idx.go.id and from the website of each company with data collection methods using purposive sampling there are 14 companies from 51 populations of food and beverage manufacturing companies listed on the Stock Exchange. Indonesia period 2016-2019. The data analysis technique uses multiple linear regression using SPSS ver 21 software. The results show that company size has a significant effect on profitability/Return on Equity (ROE). And leverage (debt to equity ratio) also has a significant effect on profitability/return on equity (ROE).
Nama Prosiding

ICOBEST
Volume 1 Nomor 1

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DOI

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