Prosiding

Daftar artikel yang ditulis oleh Sivitas Akademik Universitas Komputer Indonesia dan telah dipublikasikan di berbagai Prosiding Nasional dan Internasional

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Program Studi

Data Prosiding - Tahun 2016

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A Decision Support System To Cluster A Priority Development Sub Town In Education Field With K-Means Clustering Algorithm

Author

Tono Hartono, S.Si, M.T Assoc. Prof. Dr. Agus Nursikuwagus, ST.,MT.,MM.

Abstrak

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Nama Prosiding

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URL

http://globalilluminators.org/conferences/iari-2016-indonesia/iari-full-paper-proceeding-2016/

DOI

Technology Usage Model Location Based Service And Global Positioning System In The Development Of Creative Industries And Tourism Destinations

Author

Trustorini Handayani, S.E.,M.Si Assoc. Prof. Dr. Deden Abdul Wahab Sya'roni, Ir.,M.Si Assoc. Prof. Dr. Rahma Wahdiniwaty, Dra.,M.Si. Eko Budi Setiawan, S.Kom., M.T

Abstrak

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Nama Prosiding

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DOI

1St International Conference On Interdisciplinary Academic Research And Innovation (Iari-November, 23-24, 2016) Iari © 2016 Bandung, Indonesia. Global Illuminators, Kuala Lumpur, Malaysia

Author

Selvia Lorena Br Ginting, S.Si., M.T Assoc. Prof. John Adler, S.Si, M.Si

Abstrak

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Nama Prosiding

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Volume - Nomor -

URL

http://globalilluminators.org/conferences/iari-2016-indonesia/

DOI

Communication Strategy And Marketing Strategy Of Supervised Smes Under Pt. Chevron Geothermal Indonesia Ltd (Pt.cgi) Darajad Garut In Improving Product Competitiveness Of Smes' Businessman In Samarang And Pasirwangi

Author

Dr. Desayu Eka Surya, S.Sos., M.Si., CICS

Abstrak

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Nama Prosiding

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DOI

Prosiding (Communication Pattern Of Trainer A Phenomenological Study On Form And Style Of Communication Trainer As The Training Motivator In The City Of Bandung), November 2016.

Author

Dr. Rismawaty Rais, S.Sos., M.Si

Abstrak

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Nama Prosiding

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DOI

Phenomenon Of Digitial Word Of Mouth To The Smartphone Buying Decision

Author

Irwan Tarmawan, S.Sn., M.Ds Dr. Taufan Hidayatullah, S.Sn, M.Ds

Abstrak

The phenomenon of word of mouth, particularly through digital media makes one of the important references that should be considered in taking action more targeted marketing communications. Research on “Phenomenon Word Of Mouth Digital In Smartphone Buying Decisions”, is a research field of marketing communications. The goal is to reveal and find the relationship phenomenon of word of mouth that continues to grow especially in the digital media, the marketing communications activities. How is the phenomenon of the digital word of mouth can influence buying decisions for smartphones, as well as the extent to which the digital word of mouth can be a reference to the activities of marketing communications, branding and promotional mix as a media interaction in influencing the decision to buy a smartphone, it is interesting to study. This study used a qualitative method with phenomenological approach. This phenomenological study uses data users of digital media, especially the Internet such as websites, social media, blogs or forums digital. Explaining in seeking and giving information as a form of word of mouth through the results screen capture different sources of information from the internet, as well as in-depth interviews. The phenomenon of word of mouth becomes an important activity when searching for information.