Data Prosiding - Tahun 2016
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Analisys Of Effect Againts Selling Price Sales Volume In Primary Chemical Industry Company Sub Cement Sector
Author
Assoc. Prof. Wati Aris Astuti, S.E., M.Si,. Ak., CA.
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Nama Prosiding
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Volume 0 Nomor -
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Eksplorasi Bentuk Mebel Jepara Sebagai Usaha Peningkatan Potensi Dan Daya Saing Produk (Studi Kasus: Produk Mebel Jepara Di Bandung)
Author
Abstrak
Jepara is one of the regencies in Central Java - Indonesia. Jepara regency is located between the southern latitude and longitude east bordering the Java Sea to the West and North, Pati and Kudus regency in the east, as well as Demak district in the South. Jepara known as a city carved engravings results applied to the furniture. Jepara furniture products are now grown and enjoyed in nearly all regions in Indonesia. At present, the development of the Indonesian economy quite rapidly, increasingly advanced technology in the era of globalization and political conditions Indonesia in recent years to make conditions more competitive in the business world. This condition will automatically push any field of endeavor to increase its production and always maintain the quality of its products in order to survive in an increasingly competitive market. Jepara Furniture is one of the heritage products. Bandung -West Java is one of the centers of Jepara furniture products managed by small and medium industries as well as distributors. But, from year to year, Jepara furniture products when seen from the innovation forms do not progress so mean. Their consistency can be a form of adverse factors for the marketing of this product. Nowadays consumers are increasingly selective in looking for products that comply with the wishes. This study will describe the product image, product variation, human resources, quality of products, location, pricing, distributions, consumer purchasing power, potential new competitors, from Jepara furniture products in Bandung. The description of specialized researchers will make some exploration in the form of design in order to develop these products towards better and more competitive.
Nama Prosiding
The 5th Interntional Seminar On Nusantara Heritage ; From Nusantara Heritage Toward South East Asia Heritage, Bandung
Volume 1 Nomor 1
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