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Data Prosiding - Tahun 2019

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Marketing-Approach Competitive Advantage Of Online-Based Public Transportation

Author

Muhammad Iffan, SE., MM.

Abstrak

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Nama Prosiding

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Volume - Nomor -

URL

https://www.atlantis-press.com/proceedings/icobest-ebm-19/125931968

DOI

The Method In Designing Book Series Cover

Author

Wantoro, M.Ds

Abstrak

The cover is the front of the book that we first see. The cover has an important and strategic role in imaging the identity of the book. In marketing, several books come in single and serial formats. Book series usually consists of several books that are packaged in one package or sold separately. The presence of a series of books may be due to their contents or the similarity of the character of the content. Some types of books are usually present in series formats such as novels, children's books, education books, and others. The cover design of a series book usually has a visual similarity with each other. It done by the publisher to maintain consistency while providing the identity of the book series. Therefore, this study explained the design methods for the book series by paying attention to these things and used artistic research methods that depend on the practice of designing artistic works such as book covers. Based on the things mentioned above, in designing the cover of the book series there are a number of things that must be considered by the cover designer. This is related to visuals presented such as constants and visual variables. Visual constants are things that appear constantly or consistently. Conversely, variables are things that appear to be inconsistent or consistent on the cover. This research expected to be a reference for design cover designs for designers, especially in the book cover series design.