ANALYSIS OF CULINARY BUSINESS MARKETING STRATEGY THROUGH ONLINE MEDIA

Peneliti

Arjuna Rizaldi, S.E., M.A.

Deskripsi/Abstrak

The purpose of this study was to identify the marketing strategies applied by culinary companies in the city of Bandung through one of the online media. The method used in this study is a qualitative approach using case study methods, data collection techniques used are literature study and online data search, which are then analyzed according to the case study method. he results of this study indicate that the marketing strategy through online media has a good promotional strategy and is able to compete with other promotional strategies that have different bases, along with technological advancements, this marketing strategy not only improves the quality of sales and purchases financially but also can build images which is good in the eyes of the public or consumers. The importance of the marketing strategy for the company is to assist the company in explaining in detail all activities related to marketing to consumers. This research was conducted by discussing promotional strategies by culinary business companies because a good promotion strategy can affect the increase in company income both in terms of effectiveness and profitability.