ANALYSIS OF CULINARY BUSINESS MARKETING STRATEGY THROUGH ONLINE MEDIA

Author

Arjuna Rizaldi, S.E., M.A.

Abstrak

The purpose of this study is to identify the marketing strategies applied by culinary companies in Bandung through one of the online media. The research method used in this study is a qualitative approach using case study method, data collection techniques that were used are literature study and online data search which would be analyzed according to the method of the case study. The results of this study indicate that the marketing strategy through online media has a good promotional strategy that can compete with other promotional strategies that have different bases. Along with technological advancements, this marketing strategy not only improves the quality of sales and purchases financially but also can build images that are good in the eyes of the public or consumers. This research was conducted by discussing promotional strategies by culinary business companies because a good promotion strategy can affect the increase in company income both in terms of effectiveness and profitability.