The Influence of Digital Wallet

Author

Prof. Dr. Ir. H. Eddy Soeryanto Soegoto, MT

Abstrak

The purposes of this research are to analyze the influence of digital wallets on customer purchase behaviour in Indonesia. The main discussion will be about Gopay that was created by Gojek, one of the top startup companies in Indonesia, which famously known by its ride-hailing service. This research covers several factors, such as ease of use, security, credibility, and offers to have a more specific discussion. Collecting previous literature studies and company data was chosen and conducted in order to achieve the objective of this research. This research results in what factors make digital wallets as the preferred digital wallet by consumers, and whether or not Gopay has a significant impact on consumers' behaviour that covers all factors mentioned above.