Hybrid Design Model in Cross Cultural Collaboration: Case Study - Contemporary Bamboo-Ceramic-Batik-Silver Crafts Made by Indonesian and Japanese Artists

Author

Cherry Dharmawan, S.Sn, M.Sn

Abstrak

The advancement of transportation, communication and information technology become a tool of globalization in the interaction process of cross-cultural artists. The collaboration is driven by the need to find new ideas in art creation, whether for self-actualization, shared identity representation, market competition and new technical learning. The case study is the quality improvement of local craft designs (bamboo, ceramic, batik and silver) through hybridity strategy. Design innovation is needed for Indonesia's creative industry market competition at the international level.This project uses a language approach and the hybridity method. In the communication process, language has a common (langue) and contextual (parole) patterns and individual code. The visual language of hybrid art is created through a combination of signs of common, contextual and special patterns as the representations of artist identity.The collaboration of Japanese and Indonesian craft artists in making hybridity of bamboo-ceramic, bamboo-batik and bamboosilver crafts represent dialogue between differences. The hybrid identity is the meeting point of similarities and differences vectors of cultures and each artist translation to their respective cultural patterns.