MENINGKATKAN VOLUME PENJUALAN DENGAN MENERAPKAN MARKETPLACE BAGI PELAKU UMKM DI MASA PANDEMI COVID- 19

Author

Assoc. Prof. Wati Aris Astuti, S.E., M.Si,. Ak., CA. Assoc.Prof.Dr. Adeh Ratna Komala, SE.,M.Si,CERA

Abstrak

This research was conducted by collecting research data to find out how much influence the marketplace has on increasing sales volume for MSME actors during the covid 19 pandemic. The method used for this research is descriptive and verification method with a quantitative approach, by distributing questionnaires to MSME actors in Bandung City. The population in this analysis is MSMEs registered at the Bandung City Chamber of Commerce. The sample in this study amounted to 129 SMEs. The data analysis method using SPSS version 23.0 was then used to test the validity, reliability, classical assumptions, path analysis and hypothesis testing using t-test. The results of hypothesis testing in this study indicate that by implementing a marketplace application, it can increase sales volume for MSME actors during the COVID-19 pandemic in the city of Bandung