Role of Internet and Social Media for Promotion Tools

Author

Prof. Dr. Ir. H. Eddy Soeryanto Soegoto, MT

Abstrak

The aims of the research is to investigate internet and Social media as the promotion tools and to what extend the effectiveness on it. The method performed is data analysis and descriptive analysis on media social data. study case was conducted on the tourism destination promotion to investigate the effectivness of social media. The results indicated that the internet and social media highly influences the amount of tourist visitation on the tourism destination. It means internet is highly effective as promotion tools. Further reasearch need to be conducted on more specific indicator.