ANALYSIS OF INTERACTION DESIGN MODEL IN CONTENT MARKETING DOMAIN USING DESIGN SPRINT METHOD

Author

Adam Mukharil Bachtiar, S.Kom., M.T. Dian Dharmayanti, S.T, M.Kom

Abstrak

This research is conducted to help the User Interface/User Experience (UI/UX) designer to create a more proper UI/UX design in the content marketing domain. The experimental method used in this research was the Design Sprint method. By using this method, an appropriate model of UI/UX in the content marketing domain produced as a result. Several steps, such as understanding of users, creating a better design idea, voting for the best design, prototyping the best design, and testing, were the main content of the discussion. Moreover, a set of prototype and visualization were developed as the output of this research. By using the model, software developers in this domain case could design interaction better and faster.