Implementing Laravel framework website as brand image in higher-education institution

Author

Prof. Dr. Ir. H. Eddy Soeryanto Soegoto, MT

Abstrak

The purpose of this study is to examine how significant Laravel framework on the website can be used to strengthen the brand image of Higher-Education Institutions (HEI). Laravel is currently known as the best programming tool for PHP-based web development that is very interactive and intuitive. The methodology used was literature study, observation, interviews, questionnaires, as well as the collection of related documents. The study was conducted by a case study on the website of one Private University in Bandung. Validity test was performed by Alpha Cronbach formula; reliability tests by Spearman's correlation and Man Whitney test were performed on the questionnaire data to analyze the significance of Laravel framework towards each brand image indicator. The results showed that the application of Laravel framework on the new website could support the brand image of HEIs significantly on all indicators of brand image of Reputation, Recognition, Affinity, and Brand Loyalty when compared to the old web without Laravel framework. The implication of the research result is due to the Application of Laravel framework has a broad function to support quality of the new website. The results can be used as useful information for web development strategies to strengthen the brand image of the HEI.