Effective enterprise communication and learning attitude in business performance: A case study on SMEs

Author

Prof. Dr. Ir. H. Eddy Soeryanto Soegoto, MT

Abstrak

The purpose of this paper is to describe the role of entrepreneurial communication in entrepreneurial learning and how such communication shapes business attitudes which in turn impact on perfromance of the small-medium enterprises in Indonesia. The data for this research was derived from small medium entreprenuers from the furniture industry around Bandung, a capital city of the West Java Province. The data collection techniques, included observations, interviews, reading compiled data and also use of audiovisual analyses and simulations. This study concludes that good business or entrepreneurial communication is of great contribution to entrepreneurial learning which in turn affects performances of enterprises including small-medium enterprises across Indonesia as one of the fastest emerging economies in Southeast Asia. This therefore means that in an effort to build strong small-medium enterprises there is need for better business communication, better entrepreneurial learning approaches which are able to impact on the performance and attitudes of the small-medium enterprise owners moreso a developing country such as Indonesia.