The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users
Author
Abstrak
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Detail Publikasi Jurnal
| Penelitian Induk | : | - |
|---|---|---|
| Jenis Publikasi | : | Jurnal Nasional Terakreditasi |
| Jurnal | : | - |
| Volume | : | 13 |
| Nomor | : | - |
| Tahun | : | 2023 |
| Halaman | : | 227 - 243 |
| P-ISSN | : | - |
| E-ISSN | : | |
| Penerbit | : | Universitas MercuBuana Jakarta |
| Tanggal Terbit | : | 2023-03-01 |
| URL | : | https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/index |
| DOI | : | - |