Integrated Information System for Customer Care

Author

Assoc. Prof. Wati Aris Astuti, S.E., M.Si,. Ak., CA.

Abstrak

The application of customer Facing and Ecosystem Facing is implied as computerization of customer data. The goal is to understand customers' needs and expectations to establish good relationships with customers. This study aims to determine Customer Facing and Ecosystem Facing services in the digital transformation business. The research method used a descriptive research method with a qualitative approach. Customer Facing and Ecosystem Facing is a technology that can increase the production process for business. Salespeople are faster to create and send offers to clients because it provides CRM information.