The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users
Author
Abstrak
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Detail Publikasi Jurnal
Penelitian Induk | : | - |
---|---|---|
Jenis Publikasi | : | Jurnal Nasional Terakreditasi |
Jurnal | : | - |
Volume | : | 13 |
Nomor | : | - |
Tahun | : | 2023 |
Halaman | : | 227 - 243 |
P-ISSN | : | - |
E-ISSN | : | |
Penerbit | : | Universitas MercuBuana Jakarta |
Tanggal Terbit | : | 2023-03-01 |
URL | : | https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/index |
DOI | : | - |