Political Communication Chairman Of West Java Parliament : Political Identity Of Sundanese Woman As Political Symbols

Peneliti

Dr. Adiyana Slamet, S.IP., M.Si

Deskripsi/Abstrak

This research intends to know the political communication method of the Chairman of Wes Java Parliament Ineu Purwadewi in showing up the political identity of Sundanese woman as political symbols. This research used qualitative approach with design of case studies. The used of political symbols in political communication are consisted of three instruments that is political communication with usage of political identity raises the symbol of clothing, symbol of color, symbol of language. The result of the research did is at perspective of socio-cultural. how language plays a very important role that breeds culture in life or the reality in society. Sundanese asset value is an identity that used in political communication space and then incarnate become political identity that attached on people is ethnophilosophical building in West Java. Based on the result of the research that has been described about the political communication Chairman of West Java Province Parliament for the period of 2014 - 2019 2019 in showing up political identity of Sundanese woman, can be concluded that; Politcal identity of Sundanese woman raises the political symbol which is “pseudo of the political symbols of a Sundanese woman” that is pretense or fake political symbol. The symbol that is “pseudo of the political symbols of a Sundanese woman” will have to result on “quasi of the political symbols" that is a pseudo-political symbol, in political communication orientation is short-term and pragmatic. The exchange of the political identity in political communication raises the political symbol of Sundanese woman who attached is “pseudo of political identity." As a Sundanese woman, political communication Chairman of West Java Province Parliament for the period of 2014 - 2019 should have been raising the Sundanese political identity and implemented in political communication space and become a life foundation. Keywords— Political Communication, Sundanese Woman, Political Symbol, Political Identity, West Java.