Can Attitudes, Subjective Norms and Behavioral Control Perceptions Influence The Visitors Interest in Buying at Department Stores in Bandung?

Peneliti

Dr Raeni Dwisanty, S.E., M.SI

Deskripsi/Abstrak

The purpose of this study is to determine consumer behavior in these case attitudes, subjective norms, perception of control behavior, and buying interest of Mall customers, as well as to determine the effect of consumer behavior in these regard, subjective norms and perceptions of behavioral control on buying interest. This research uses descriptive and verification methods. The analytical method used is a method of multiple regression analysis, using primary data by distributing a series of questionnaires to department store visitors in Bandung. Samples were taken using simple random sampling with a sample of 90 people from the population of 870. This study found that attitudes, subjective norms and perception of behavioral control have a significant effect on purchase intentions both partially and simultaneously