ANALYSIS OF INTERACTION DESIGN MODEL IN CONTENT MARKETING DOMAIN USING DESIGN SPRINT METHOD

Peneliti

Adam Mukharil Bachtiar, S.Kom., M.T. Dian Dharmayanti, S.T, M.Kom

Deskripsi/Abstrak

This research is conducted to help the User Interface/User Experience (UI/UX) designer to create a more proper UI/UX design in the content marketing domain. The experimental method used in this research was the Design Sprint method. By using this method, an appropriate model of UI/UX in the content marketing domain produced as a result. Several steps, such as understanding of users, creating a better design idea, voting for the best design, prototyping the best design, and testing, were the main content of the discussion. Moreover, a set of prototype and visualization were developed as the output of this research. By using the model, software developers in this domain case could design interaction better and faster.