Information Technology for Improving Profitable Small and Medium Business

Peneliti

Apriani Puti Purfini, S.Kom.,M.T.

Deskripsi/Abstrak

This study aims to determine the influence of social media as a business media that suggests and identifies social media that are often used in the community. This research method uses descriptive methods. Descriptive research is one type of research whose purpose is to present a complete picture or exploration and clarification of a phenomenon. The results of the study confirm that the most widely used social media is Facebook, Youtube, WhatsApp. The use of social media for promotion or advertising, interacts with consumers and galleries as media promos. According to respondents' perceptions, social media is considered the most effective for marketing