Benefits of E-Commerce Marketing For Handicraft Wayang Golek

Peneliti

Iyan Gustiana, M.Kom

Deskripsi/Abstrak

The purpose of this study is to find out the marketing using internet technology or ecommerce web for the business of handicraft puppet show (Wayang Golek). The method used in this study was a qualitative descriptive method by collecting data with the library research method and field research using observation techniques. With content analysis and deductive analysis, this study examines the marketing strategy of the Tokopedia E-Commerce website to market handicraft puppets. The results show that Tokopedia provides easy online business features for the sale of local handicraft products, especially puppet show. Besides that, Tokopedia also provides convenience in transactions, safe and convenient shopping, and easy in product search.