Modest Fashion Technopreneur and Indonesia Micro-Economic Diplomacy

Peneliti

Sylvia Octa Putri, S.IP.,M.I.Pol

Deskripsi/Abstrak

Abstract -The purpose of this study is to explore the phenomena of technopreneur in the field of Muslim modest fashion industry in Indonesia along with their opportunities and challenges had an impact on Indonesia's economic diplomacy. The research method was qualitative approach and descriptive analysis through literature studies and documentation. The results of the study show that technopreneur in modest fashion is provides the opportunity for the Indonesian fashion modest industry to penetrate the global market based on the standard applied in e-commerce practice. On marketing strategy, some modest fashion technopreneur applies the principles of sharia economics, such as non-credit payments namely cash or debit payments, halal certified products, although still pro-con, technopreneur has affirmed the identity of Muslim e-commerce that has its own characteristics. In addition, Technopreneur in modest industry also provides great economic opportunities for small and medium enterprises in industrial fields such as Muslim clothing, hijab and accessories because technopreneurs also bridging the producers and consumers. Regarding economic diplomacy, technopreneur in modern fashion has contributed in the field of trade, as evidenced by the increasing demand for export of Indonesian Muslim clothing to various foreign countries, this is beneficial for small medium entrepreneurs in the modest fashion sector. In the field of investment, modest fashion technopreneur gets investment by global investors, this further encourages the development of modest fashion start-ups and the growth of Indonesia's modest fashion market. With technopreneur, modest fashion can become the mainstream in fashion industry and Indonesia has the opportunity to become as a hub of the world's modest fashion by 2020.