Benefits of E-Commerce Marketing For Handicraft Wayang Golek
Peneliti
Deskripsi/Abstrak
The purpose of this study is to find out the marketing using internet technology or ecommerce web for the business of handicraft puppet show (Wayang Golek). The method used in this study was a qualitative descriptive method by collecting data with the library research method and field research using observation techniques. With content analysis and deductive analysis, this study examines the marketing strategy of the Tokopedia E-Commerce website to market handicraft puppets. The results show that Tokopedia provides easy online business features for the sale of local handicraft products, especially puppet show. Besides that, Tokopedia also provides convenience in transactions, safe and convenient shopping, and easy in product search.
Publikasi
Judul | Jenis | Media | Tahun |
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Benefits of E-Commerce Marketing For Handicraft Wayang Golek | Prosiding Internasional | - Volume: - Nomor: - | 2019 |
Detail Penelitian
Program Studi | : | SISTEM INFORMASI - S1 |
---|---|---|
Tingkat | : | Internasional |
Jenis Litabmas | : | Penelitian Terapan |
Skim Litabmas | : | - |
Kategori Bidang Litabmas | : | Social Sciences |
Bidang Litabmas | : | Commerce, Management, Tourism and Services |
Kategori Tujuan Sosial Ekonomi | : | Commercial Services |
Tujuan Sosial Ekonomi | : | Wholesale and Retail Trade |
Kelompok Bidang | : | - |
Tahun Usulan | : | 2019 |
Tahun Pelaksanaan | : | 2019 |
Tahun Pelaksanaan Ke- | : | 1 |
Tahun Kegiatan | : | 2019 |
Lama Kegiatan (dalam tahun) | : | 1 |
Lokasi Kegiatan | : | - |