Promoting Bandung Small and Medium Enterprises (SMEs) Development through E-Commerce

Peneliti

Sylvia Octa Putri, S.IP.,M.I.Pol

Deskripsi/Abstrak

Abstract. The purpose of this study is to identify the development of E-Commerce technology in Bandung Small and Medium Enterprises (SMEs), and the benefits of E-Commerce applications in SMEs. The method used in this research is descriptive analysis method. The results of this study is Little Bandung is one of the support programs of the city government of Bandung to strengthen the competitiveness of Bandung Products, to encourage the participation of SMEs in the global value chain so that they can be active in international business and contribute to the country's economy. These programs are made in the form of promoting Bandung products to domestic and international markets. However, the use of ICT is only limited to the promotion and display of information on the products of some SMEs in Bandung, not directly selling through the internet. Bandung Cooperative and SME Office also need to continue to encourage existing SMEs to be able to use the facilities available to market and display their products.