Visual Illustration Analysis on Dreadout Game Poster Through Semiotics

Peneliti

Wira Mahardika Putra, S.Ds, M.M

Deskripsi/Abstrak

The purpose of this study is to analyze the meaning of visual illustration signs on Dreadout game posters. The method used in this study is semiotic developed by Ferdinand de Saussure. The visuals displayed in the Dreadout game poster show the visuals of five Indonesian high-school students and their teacher, ghost visualization Kuntilanak serves to emphasize the horror and scary nuances in the game, and the old house's background is very typical Indonesian designs in the past. The Dreadout logo is placed in the middle of the poster which indicates that the Dreadout game title is an identity and emphasizes the meaning of Dread Out itself, which means frightening. In analyzing the visual sign on this Dreadout poster, the visual signified and signifier in the poster are classified into four parts, namely the visual sign of six main human figures, a visual sign of a ghost character, a visual sign of an old house in the background, and a visual sign of the Dreadout logo and tag line. After that, the signs are analyzed in denotation meaning and connotation meaning. After reviewing, the results showed that the meaning that appears on the poster of the Dreadout game is easy to capture both denotation and connotation, the visuals of the poster also reflect Indonesian culture so that foreign players can feel the nuances of Indonesian culture built in this poster. Then it can be concluded that this poster has been good in conveying messages to the audience. The impact of this research is to add insight and provide an understanding the visual of the posters that used the theme of Indonesian local cultures can attract attention and become a unique selling point for domestic and foreign players. Keywords - Game, Dreadout, Poster, Semiotics