Web-Based Micro Small and Medium Enterprises Product Brand Development

Peneliti

Trustorini Handayani, S.E.,M.Si

Deskripsi/Abstrak

This research aims to determine the development of industrial revolution 4.0 technology in the micro small and medium enterprises (MSMEs) sector, to improve the standard of quality business product brands by creating a web-based information system. To support this research, we use qualitative descriptive research methods aimed at describing existing phenomena, both natural and human engineering who pay more attention to the characteristics, quality, and interrelationships between activities. The results show that product brand development for web-based small and medium enterprises is effective so that it will be able to compete with other business product brands globally. This is due to a web-based information system created to introduce various products, the owners of MSMEs products. The information system created to input the data of the MSME owners, starting from information such as product brands, catalogs, and services So that the information system can be used to help marketing and improve the ability of the owners in the product brand development that is can be used to compete in the global market,, so that the society can access a various information about superior products from the MSME owners who have a product quality is no less good than other excellent product