Adoption of the Agriculture Application by Farmers Using the UTAUT2 Method Focused on Community Behavior and User Experience

Peneliti

Dina Fatimah, M.Ds, S.Ds Wantoro, M.Ds Dr. Yeffry Handoko Putra, S.T, M.T Prof. Dr. Lia Warlina, M.Si, Ir Selfa Septiani, ST., MT.

Deskripsi/Abstrak

At the moment, there is a rising penetration of mobile phone use, especially in rural areas, which generates information in the agricultural sector. The advancement of information and technology through mobile phones, particularly smartphones, can help farmers quickly access the most up-to-date information and impact better decision making. Farmers' Adoption of Digital Agricultural Applications Using the UTAUT2 Method with a Focus on User Behavior and Experience in Developing Information Technology Acceptance Policies in the Districts of Lembang and Parongpong, Bandung Regency. According to the findings of this survey, there are 8% male farmers and 14% female farmers. The majority of responses were in the age range of 41-50 years, as much as 44%, and the majority of farming time is less than 10 years, with a proportion of 59%. A person's experience with agricultural applications helps to moderate the behavioral intention variable, which influences the Use Intention variable, and a person's experience with agricultural applications helps him to believe in and take advantage of opportunities to grow his agricultural business.