Guest's Perception Visits in Guest Service by the Protocol of a Private University

Peneliti

Dr. Desayu Eka Surya, S.Sos., M.Si., CICS

Deskripsi/Abstrak

Abstract—The purpose of this study is to determine the perception of guest visits to guest services by the Protocol of Universitas Komputer Indonesia (UNIKOM). Public perception of the organization influences the efforts of PR to establish, build, and maintain the image of the organization, so that the directorate of public relations should provide the best to the public in the form of information, services, and other responsibilities through its protocol team. To analyze perception, three sub-focus areas are established, including Sensation, Attention, and Interpretation. This research used a qualitative approach with descriptive method answers and gets results that the sensation of visiting guests at the service of the protocol team, states, that they see and feel the service that is extraordinary, amazing and feel respected and valued, while the attention of visitors is, what they see and know through social media and they think before visiting, there is no difference from when they come directly to UNIKOM, if the visitor's interpretation of the guest services done by UNIKOM makes them very satisfied and comfortable, the guests will share these positive stories to their school, family, and community. The conclusion is that the Visitor Research shows perceptions of guest services conducted by UNIKOM's protocol team was generally positive, satisfying and visiting guests felt comfortable while in UNIKOM.