Use of internet as product marketing media using internet marketing method

Author

Prof. Dr. Ir. H. Eddy Soeryanto Soegoto, MT

Abstrak

The purpose of this research is to maximize product sales using internet marketing medium. The method used in this research is descriptive method to analyze the implementation of internet marketing on food packaging products. In addition to descriptive methods, SWOT analysis method is also used to see the readiness of using Internet Marketing on the product to achieve sales goals. The results of this study indicate that the use of internet marketing in the company can easily introduce products to all over Indonesia and even the world, establishing good relationships with customers, saving the cost of information delivery and shorten the delivery time of product information.