Media Persuasive Communication in The Implementation of The National Ideology

Author

Wantoro, M.Ds Irwan Tarmawan, S.Sn., M.Ds

Abstrak

Pancasila, 1945 Constitution, NKRI, and Bhinneka Tunggal Ika, are consensus that are used as the basic pillars to be implemented from each of their values. The realization of the philosophy of the Indonesian nation as a guideline of life in everyday life, community, nation and state, absolutely must be carried out sustainability from generation to generation and across generations to complement each other upholding the philosophy that was built by its predecessors. Various parties with diverse interests carry out actions to restore the strength of this nation. Various stakeholders including the government through various program activities try to provide, strengthen, and increase nationality through national pillars in order to implement the ideological values of the nation as a whole. This research was carried out using a descriptive qualitative method with a phenomenological approach, seeing how convincing communication was carried out in various media, especially social media, as well as responses and reactions from the public to persuasive communication about strengthening the national ideology. Persuasive communication carried out in the implementation of ideology through various forms of communication media that will build awareness and change behavior in implementing the National Ideology. Persuasive communication media in the implementation of national ideology is events that involve perception in communication. To understand these activities, a phenomenological approach is used. The phenomenological approach aims to interpret social action