Implementation of Information Technology as an Advertising Media

Author

Prof. Dr. Ir. H. Eddy Soeryanto Soegoto, MT

Abstrak

This study attempts to utilize the role of information technology in globalization era as a media of advertisement. This journal used descriptive analytics method which analysed several e-commerce case studies in Indonesia. Data collection techniques used are observations in which data are collected systematically about the events or facts. The result of this research is information technology in the form of internet can be said very effective for advertisement publication and save profit. The results of this study are expected to be a literature or reference for entrepreneurs who are running their business in order to take advantage of the role of information technology, especially e-commerce in marketing their products.