Integrated Information System for Customer Care

Author

Assoc. Prof. Wati Aris Astuti, S.E., M.Si,. Ak., CA.

Abstrak

The application of Customer Facing and Ecosystem Facing is implied as computerization of customer data. The goal is that the company can understand the needs and expectations of customers so that they can establish good relationships with customers. This study aims to determine the use of Customer Facing and Ecosystem Facing services in the digital transformation business. The research method used is descriptive research method with a qualitative approach. The benefits of Customer Facing and Ecosystem Facing are technology for business processes / systems that can increase production, with an increase in productivity, there is a decrease in time and costs, so that the company's goal is achieved to get the company's expected profit by using this system to manage customers, salespeople are faster to create and send offers to clients, which allows very fast follow-up without waiting for someone else to provide the information needed for the offer as well as making transactions in CRM.