Data Prosiding - Tahun 2014
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Social Power Of Modal Expressions In Biskuat'S Ads: A Study Of Semantics
Author
Dr. Retno Purwani Sari, S.S., M.Hum.
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Build Brand Equity Through Product Placement In Film
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The brand is the label of a product into a marker and differentiator with other products thrown into the market. Brand equity is positioned to create brand awareness, build brand associations that can be perceived well by consumers, so it can increase brand loyalty to consumers. Applying brand equity through that communication, by using certain channels in order to get feedback and to be accepted by consumers. Product Placement becomes part of the narrative of the film, which visually that can affect the mindset of viewers. Communicating the brand by placing the product on a movie, is one way to enter the minds of viewers that are dissolved in the exposure of the film narrative. The study was conducted through a review of structuralism approach that dismantle the system and the relation of a social entity within the structure which has a variety of social phenomena. The film is not only present as a fictitious reality, but can serve to attract and establish new ways of history in its telling as facts, so as to give the values mob formed perspective on the world and life and instill the idea into a belief of values it contains.
Nama Prosiding
Bandung Creative Movement 2014-Trough Creativity Toward Global Challenge
Volume 1 Nomor 1
URL
http://bcm.telkomuniversity.ac.id
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Pengembangan Algoritma Pengolahan Citra Untuk Mengontrol Kepadatan Lalu Lintas Pada Persimpangan Dua Arah Berbasis Logika Fuzzy
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Sistem Informasi Pelayanan Pengaduan Pelanggan Menggunakan Strategi Customer Relationship Management Pada Pdam Tirta Raharja Kabupaten Bandung Cabang Cimahi
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Pengembangan Model Kebijakan Pembangunan E-Desa Di Kabupaten Bandung Tahun Ke-2
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Assoc. Prof. Dr. Melly Maulin Purwaningwulan, S.Sos., M.Si
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Prosiding Cccms 2014 (Conference On Communication, Culture, And Media Studies Konferensi Kajian Komunikasi, Budaya, Dan Media), Kebebasan Pers Dalam Perspektif Jurnalis Di Daerah Konflik (Studi Kasus Pembatasan Akses Jurnalis Asing Di Papua ), Yogyakarta,
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Dr. Rismawaty Rais, S.Sos., M.Si
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Bridging Sebagai Alat Pagar Kesantunan Berbahasa Dalam Media Sms
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Assoc. Prof. Dr. Juanda, M.Pd.
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Design Of Accounting Information System Financial Statements Income Standards Based Sak-Etap On Cv Guna Property Using Software Microsoft Visual Studio 2005 And Database Mysql Based Client Server
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Prof. Dr. Umi Narimawati, Dra.,SE.,M.Si
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Effect Of Promotion And Pricing Strategy Sales Of Drawings (Survey On Art Gallery At Java And Bali)
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Prof. Dr. Umi Narimawati, Dra.,SE.,M.Si Dr. Tetet Cahyati, S.Pd.,MM.
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Analisis User Interface Media Pembelajaran Pengenalan Kosakata Untuk Anak Tunarungu
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Mira Kania Sabariah Adam Mukharil Bachtiar, S.Kom., M.T.
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