Analysis of Natural Potency and Role of Micro Small and Medium Business and Local People of Sayang Heulang Beach in the Context of Development of Tourism Region on Southern Garut Coast

Peneliti

Dr. Taufan Hidayatullah, S.Sn, M.Ds Deni Albar, S.Sn, M.Ds Ivan Kurniawan, S.Sn, M.Ds.

Deskripsi/Abstrak

Sayang Heulang beach located in Coastal Tourism Region of South Garut. As one of the leading tourist destinations projected by Garut regency, Sayang Heulang should had leverage to attracts travelers. In the past 3 years, the development of infrastructure such as roads and electricity provision has been made, but there no impact affecting significantly. According to data obtained from Disbudpar Garut, the highest number of visits is reached by Santolo Beach. It recorded that Santolo reached 300% more visits than the surrounding beaches, especially Sayang Heulang. Thanks to the image and information access about Santolo, that has spread across the Internet through blogs and a variety of popular media. This condition is certainly not a positive thing related to determination of Coastal Tourism Region of South Garut as a tourist destination, because people tend to focus on one destination only.